Recommended for

All managers who need to motivate and engage their employees, OD and HR professionals planning the implementation of an employee engagement programme or measurement system, research professionals and consultants working in the field of employee engagement who want to learn the latest and most effective tools and techniques.

Course Overview

The promise of employee engagement is a totally compelling one; harnessing the discretionary effect of people to improve performance. If individuals are performing at the top of their potential, then it makes sense that teams, divisions and departments will work more effectively, customers will receive better service, efficiency will improve, waste will reduce and overall performance will be enhanced.

But engaging employees is not a simple matter. To foster an environment of engagement, organisations need to build strong systems and strategies that promote and support engagement.

This course addresses the process by which these programmes are defined and integrated along with an employee engagement measurement tool that promotes ongoing improvement.

Course Benefits

By the end of this course you would be able to:

• Develop a business case that shows the ROI of employee engagement in the organisation.

• Define and plan an employee engagement process and link to performance.

• Understand the relationship between employee engagement and customer loyalty.

• Identify and deploy key engagement strategies and drivers.

• Integrate various research techniques to obtain a 360° picture of employee engagement.

• Measure and improve employee engagement.

Course Content

Day 1

Definitions of employee engagement.

• Academic theories and models.

• Characteristics of engagement.

• Meaning at work.

Planning an engagement process:

• Setting the context.

• Defining the business case.

• Understanding current levels of engagement.

• Identifying key action areas.

• Roll-out strategy.

Implementing the engagement process:

• Identifying engagement problems.

• Linking to business performance.

• Cross-linking research activities.

• Linking employee engagement with customer loyalty.

• Real-life case study.

• Targeted / segmented engagement programmes.

Day 2

Generational behaviour:

• Generation Y.

• The aging majority.

Improving engagement through specific programmes.

Communication:

• Engaging and creating meaning rather than informing

Measuring and monitoring employee engagement:

Designing an employee engagement measurement tool:

• More than just a survey.

• Implementing an action planning approach that involves the whole organisation.